12 July 2009

Economy of Pixels

—needs to find a smaller pixel or to make one. Who
has that small thin cell phone (in width) the shape
(basically) of a big fat bulbous pack of gum. (the old,
long, thin, rectangular one)

And I'm thinking of screen width, and the liniation
of a text message I've sent, to be received by this phone
maybe it would be right if there were just smaller pixels.
Maybe the text on my phone is just rendered too fatly.

Do you remember Kottke's 'Silkscreen', (and 'Silkscreen Extended'
which I never understood)? Seemed like it was everywhere
from appx. 1998-2004, and now we don't see it around. Talk
about an economy of pixels. But maybe that means something.
That we don't see it anymore, I mean. We've all seen 'Helvetica,'
and what was so impressed upon me by it was that what seems
so simple, so unadorned, and as though it's been there forever
has line-width changes. Swedish design doesn't predominate
because readers appreciate the subtle darkening of line width
as the arch of the lower-case /n/ breaks away from the main stem.
They love it regardless of the precise science hunched over desks
in the long nights under typographic headquarters in some Swedish
somewhere.